Law Firm GBP Tracker

Law Firm GBP Tracker is a free Chrome extension that shows you how your Google Business Profile looks to potential clients, how it compares to nearby competitors, and what gaps might be costing you calls. It works directly inside Google with no accounts, integrations, or setup required.

What It Does

Install the extension, then visit your firm's listing on Google Maps, search your firm's name on Google Search, or open your Google Business Profile dashboard. A panel appears alongside your listing with five sections of information:

Core Stats - Your Google rating, total review count, and an estimated review velocity based on data the extension observes over time. Review velocity tells you whether your firm is actively building its review base or has stagnated.

Profile Strength - A score from zero to one hundred based on how complete your profile is. The extension checks for a verified website, phone number, business hours, address, category, photos, and review activity. Missing fields are listed so you know exactly what to fix.

Competitor Comparison - When nearby law firm listings appear on the same page, the extension pulls their names, ratings, and review counts and lines them up against yours. Each competitor shows a difference badge so you can see where you lead and where you trail.