Time As Money

I used to look at shoe stores online out of boredom. A lot of the shoes would be super expensive for someone like me, but enough pairs were within the amount of money I had leftover from my paycheck after bills and whatnot that I would just buy shoes on a whim.

After buying more shoes than I need –– or even wear, still to this day –– I wanted to change how I looked at cost so that I stopped making impulse purchases "just because I'm bored and I have enough cash".

Time As Money represents prices online as a measure of time with respect to an hourly wage.

Instead of viewing a product in terms of "can I afford this or not, at this moment, with the cash I have on me," Time As Money invites you to start justifying purchases by treating them as a byproduct of your labor:

"These shoes cost $50, and I make $10 an hour...I really don't think I'd work five hours for shoes that look like this, to be honest."

Or,