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GA4 Internal Traffic Filter icon

GA4 Internal Traffic Filter

A data filter lets you include or exclude incoming event data from being processed by Google Analytics. Analytics evaluates data…

Users770Current public install base
Rating4.2Store average score
Reviews9Public review volume
Manifest versionV3Extension platform version
7-day growth-5Net users gained this week
7-day growth rate-0.65%Relative weekly velocity
Preview

GA4 Internal Traffic Filter Media preview

1 assets
Trend

User growth trend

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User Growth Over Time

7637667707737762026年7月16日2026年7月19日2026年7月22日Latest: 770
Rating trend

7-day rating trend

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7-day rating change

Start
4.22
Latest
4.22
7-day rating change
0.00
4.124.174.224.274.322026年7月16日2026年7月19日2026年7月22日Latest: 4.22
2026年7月16日2026年7月22日
Growth overview

Daily, weekly, and monthly growth

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1-day growthGrowing
+6+0.79%
7-day growthDeclining
-5-0.65%
30-day growthGrowing
+10+1.32%
Technical snapshot

Version, languages, and crawl freshness

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Version1.1.2
ManifestV3
Size542KiB
Languages1English (United States)
Published
Store updated
Last crawled
English (United States)
Overview

Product summary

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A data filter lets you include or exclude incoming event data from being processed by Google Analytics.

Analytics evaluates data filters from the point of creation forward.

This extension will allow you to be able to filter all your team's internal traffic from your data stream within Google Analytics 4 without having to use IP addresses to filter this data.

Reviews

Recent review snapshot

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Store average score4.2Chrome Web Store aggregate rating, including ratings without synced review text
Synced text average4.1Average computed only from synced review bodies below
Reviews with text8Synced review bodies
Total ratings / reviews9Chrome Web Store public rating/review count

Store average score: 4.2. The bars below are calculated from synced review text only, so they may be empty for extensions that have public ratings but no synced comments yet.

5
5
4
1
3
1
2
0
1
1
Claudio Miranda2025年1月6日
5

Essa extensão era exatamente o que eu estava precisando! Ajudou demais!!!

Version 1.1.2Language pt
Gustavo Esteves2024年9月18日
5

Essa extensão salva muitoooo no dia a dia para não sujar os dados dos sites.

Version 1.1.2Language pt
Edson Campana2024年8月28日
5

Excelent tool

Version 1.1.2Language en
PJ B2024年4月10日
3

Useful app, but it doesn't stay active when you restart Chrome, so you have to remember to enable it every time.

Version 1.1.2Language en
1 helpful · 0 not helpful
Camila Leão2024年3月2日
5

Muito boa a extensão! Me ajuda muito!

Version 1.1.2Language pt
1 helpful · 0 not helpful
Bojan Basrak2023年11月16日
4

The plugin overview is terrible as it doesn't explain what the plugin even does. However, it does work - when activated, all GA4 hits will have a traffic_type parameter (tt) value set as "internal". By default, GA4 has a built-in Internal Traffic Filter that is triggered by the above parameter-value pair. The default filter state is "Testing" and my advice is to leave it like that. If you set it to "Active", your internal traffic will not be recorded in GA4, but if the filter is in a "Testing" state, you can create comparisons and reporting filters with the built-in dimension "Test data filter name". If all of this looks confusing, here's a detailed explanation: https://www.linkedin.com/pulse/filtering-internal-traffic-ga4-self-id-without-ip-addresses-basrak

Version 1.1.2Language en
2 helpful · 0 not helpful
Gustavo Esteves2023年8月29日
5

Excelent!

Language ro
1 helpful · 0 not helpful
Georgios Mavreas2023年5月26日
1

Not working

Language en
2 helpful · 1 not helpful