Category research

Explore Chrome extension categories

Compare category size, paid ratio, competition, and 30-day momentum before opening individual products.

Categories: 18Extensions: 240,339User reach: 2BSpotlight: Workflow & Planning
View switch

Choose a category to inspect

Select a category to update trends, competition metrics, and product links.

Spotlight category

Workflow & Planning

Review category momentum, then open Explore or rankings for specific products.

Extensions40,018
Total users922.9M
Average rating4.5
Paid ratio8.91%
Competition1.9K
30-day avg. growth198%
Trend

30-day category user trend

Review how total users are moving across the category to see whether the market is slowing or still accelerating.

30-day user change

Start
969.1M
Latest
792.7M
30-day user change
-176M
763.2M828.4M893.6M958.7M1B2026年6月20日2026年7月5日2026年7月19日Latest: 792.7M
2026年6月20日2026年7月19日
Research cues

Category signals

Use these metrics to decide what to compare next.

Monetization depth8.91%

Shows how often products in this category include paid or premium offers.

Competitive pressure1.9K

Higher density usually means stronger positioning matters more.

Average rating4.5

Use it as a satisfaction baseline when comparing products.

Category map

Compare market size, monetization, and competition

Categories are ordered by total users so you can review large markets first, then work down into mid-tail segments.

Productivity

Workflow & Planning

Productivity market segment

Extensions
40,018
Total users
922.9M
Paid ratio
8.91%
Competition
1.9K
Productivity

Tools

Productivity market segment

Extensions
92,732
Total users
317.2M
Paid ratio
8.92%
Competition
4.7K
Make Chrome Yours

Privacy & Security

Make Chrome Yours market segment

Extensions
4,992
Total users
165.1M
Paid ratio
17%
Competition
264
Productivity

Developer Tools

Productivity market segment

Extensions
24,293
Total users
116.8M
Paid ratio
8.78%
Competition
1.3K
Make Chrome Yours

Accessibility

Make Chrome Yours market segment

Extensions
7,730
Total users
109.3M
Paid ratio
8.21%
Competition
418
Lifestyle

Social

Lifestyle market segment

Extensions
6,928
Total users
65.7M
Paid ratio
12.2%
Competition
385
Productivity

Education

Productivity market segment

Extensions
9,599
Total users
64.8M
Paid ratio
8.31%
Competition
534
Productivity

Communication

Productivity market segment

Extensions
6,250
Total users
63.3M
Paid ratio
8.48%
Competition
348
Lifestyle

Shopping

Lifestyle market segment

Extensions
7,535
Total users
62.9M
Paid ratio
9.56%
Competition
420
Lifestyle

Fun

Lifestyle market segment

Extensions
9,059
Total users
36M
Paid ratio
5.59%
Competition
521
Make Chrome Yours

Functionality & UI

Make Chrome Yours market segment

Extensions
10,305
Total users
25.2M
Paid ratio
7.83%
Competition
605
Lifestyle

Entertainment

Lifestyle market segment

Extensions
5,464
Total users
18.8M
Paid ratio
7.98%
Competition
326
Lifestyle

Art & Design

Lifestyle market segment

Extensions
3,253
Total users
10.8M
Paid ratio
4.67%
Competition
201
Lifestyle

Games

Lifestyle market segment

Extensions
6,861
Total users
9.5M
Paid ratio
6.28%
Competition
427
Lifestyle

News & Weather

Lifestyle market segment

Extensions
1,534
Total users
3.6M
Paid ratio
7.37%
Competition
102
Lifestyle

Well-being

Lifestyle market segment

Extensions
2,598
Total users
1.8M
Paid ratio
11%
Competition
181
Lifestyle

Travel

Lifestyle market segment

Extensions
730
Total users
1.7M
Paid ratio
13.7%
Competition
51
Lifestyle

Household

Lifestyle market segment

Extensions
458
Total users
206.6K
Paid ratio
10.7%
Competition
37
Fastest growth

Strongest 30-day average growth

See which category has the strongest recent user growth.

CategoryHousehold

Lifestyle market segment

Avg. monthly growth1,044%

Open this category next in Explore or rankings.

Chrome Extension Categories | ExtScope