Worth It?
Stop impulse buying with a mindful shopping quiz at checkout. Build smarter habits and score every purchase before you spend.
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Worth It? is a Chrome extension that interrupts impulse purchases with a 30-second, research-backed quiz at checkout. Built for mindful shoppers who want to resist consumerism and develop more intentional spending habits.
Every time you're about to check out on a shopping site, Worth It? gently pauses you with 10 quick questions drawn from consumer psychology research on what actually predicts post-purchase regret. You get a score out of 100 and a clear verdict — then you decide whether to proceed or skip.
No judgment. No blocking. Just a 30-second mirror you hold up to yourself before you spend.
WHY WORTH IT? WORKS
Most "anti-impulse buying" tools rely on willpower or budget tracking after the fact. Worth It? does something different: it adds intentional friction at the exact moment money is about to leave your account. That brief pause — and the act of answering 10 honest questions — is enough to break the autopilot that drives most impulse purchases.
The quiz is based on the strongest research-backed predictors of buyer's remorse, including:
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