Cost of Free
Explains the economic incentives behind free digital products. No blocking, no tracking—just explanation.
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Cost of Free helps you understand the hidden value of your everyday online activity.
As you browse the web, companies collect data about your behavior and preferences. Cost of Free translates that activity into an estimated economic value, giving you visibility into what your data may be worth — without blocking content, altering websites, or tracking you.
What it does
• Estimates the value of common data activity (ads, engagement, usage patterns)
• Presents insights clearly and transparently
• Runs quietly in the background while you browse
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