Category research

Explore Chrome extension categories

Compare category size, paid ratio, competition, and 30-day momentum before opening individual products.

Categories: 18Extensions: 209,052User reach: 2.1BSpotlight: Privacy & Security
View switch

Choose a category to inspect

Select a category to update trends, competition metrics, and product links.

Spotlight category

Privacy & Security

Review category momentum, then open Explore or rankings for specific products.

Extensions3,754
Total users164.6M
Average rating4.6
Paid ratio19.4%
Competition198
30-day avg. growth264%
Trend

30-day category user trend

Review how total users are moving across the category to see whether the market is slowing or still accelerating.

30-day user change

Start
165.1M
Latest
164.5M
30-day user change
-583K
162.4M164.7M167M169.3M171.6M2026年5月5日2026年5月19日2026年6月2日Latest: 164.5M
2026年5月5日2026年6月2日
Research cues

Category signals

Use these metrics to decide what to compare next.

Monetization depth19.4%

Shows how often products in this category include paid or premium offers.

Competitive pressure198

Higher density usually means stronger positioning matters more.

Average rating4.6

Use it as a satisfaction baseline when comparing products.

Category map

Compare market size, monetization, and competition

Categories are ordered by total users so you can review large markets first, then work down into mid-tail segments.

Productivity

Workflow & Planning

Productivity market segment

Extensions
35,811
Total users
1.1B
Paid ratio
9.85%
Competition
1.7K
Productivity

Tools

Productivity market segment

Extensions
79,303
Total users
250.6M
Paid ratio
10.2%
Competition
4.1K
Make Chrome Yours

Privacy & Security

Make Chrome Yours market segment

Extensions
3,754
Total users
164.6M
Paid ratio
19.4%
Competition
198
Make Chrome Yours

Accessibility

Make Chrome Yours market segment

Extensions
7,153
Total users
136.4M
Paid ratio
8.67%
Competition
382
Productivity

Developer Tools

Productivity market segment

Extensions
20,925
Total users
115.9M
Paid ratio
9.68%
Competition
1.1K
Productivity

Education

Productivity market segment

Extensions
8,234
Total users
87.3M
Paid ratio
9.47%
Competition
450
Lifestyle

Social

Lifestyle market segment

Extensions
6,342
Total users
69.6M
Paid ratio
12.6%
Competition
351
Productivity

Communication

Productivity market segment

Extensions
5,323
Total users
68.4M
Paid ratio
9.56%
Competition
295
Lifestyle

Shopping

Lifestyle market segment

Extensions
6,455
Total users
64.1M
Paid ratio
10.1%
Competition
359
Lifestyle

Fun

Lifestyle market segment

Extensions
8,331
Total users
37.1M
Paid ratio
5.88%
Competition
478
Make Chrome Yours

Functionality & UI

Make Chrome Yours market segment

Extensions
9,130
Total users
26.3M
Paid ratio
8.18%
Competition
534
Lifestyle

Entertainment

Lifestyle market segment

Extensions
4,710
Total users
19.7M
Paid ratio
8.41%
Competition
280
Lifestyle

Games

Lifestyle market segment

Extensions
6,162
Total users
12.1M
Paid ratio
6.54%
Competition
378
Lifestyle

Art & Design

Lifestyle market segment

Extensions
2,763
Total users
8.8M
Paid ratio
5.28%
Competition
173
Lifestyle

News & Weather

Lifestyle market segment

Extensions
1,399
Total users
3.4M
Paid ratio
7.43%
Competition
93
Lifestyle

Well-being

Lifestyle market segment

Extensions
2,270
Total users
1.7M
Paid ratio
11.5%
Competition
158
Lifestyle

Travel

Lifestyle market segment

Extensions
613
Total users
1.7M
Paid ratio
15.3%
Competition
43
Lifestyle

Household

Lifestyle market segment

Extensions
374
Total users
198.5K
Paid ratio
11.5%
Competition
31
Fastest growth

Strongest 30-day average growth

See which category has the strongest recent user growth.

CategoryWorkflow & Planning

Productivity market segment

Avg. monthly growth1,690%

Open this category next in Explore or rankings.

Chrome Extension Categories | ExtScope