Category research

Explore Chrome extension categories

Compare category size, paid ratio, competition, and 30-day momentum before opening individual products.

Categories: 18Extensions: 239,819User reach: 2BSpotlight: Privacy & Security
View switch

Choose a category to inspect

Select a category to update trends, competition metrics, and product links.

Spotlight category

Privacy & Security

Review category momentum, then open Explore or rankings for specific products.

Extensions4,979
Total users165M
Average rating4.6
Paid ratio17%
Competition263
30-day avg. growth101%
Trend

30-day category user trend

Review how total users are moving across the category to see whether the market is slowing or still accelerating.

30-day user change

Start
169.1M
Latest
161.4M
30-day user change
-8M
119.7M133.2M146.6M160.1M173.5M2026年6月19日2026年7月4日2026年7月18日Latest: 161.4M
2026年6月19日2026年7月18日
Research cues

Category signals

Use these metrics to decide what to compare next.

Monetization depth17%

Shows how often products in this category include paid or premium offers.

Competitive pressure263

Higher density usually means stronger positioning matters more.

Average rating4.6

Use it as a satisfaction baseline when comparing products.

Category map

Compare market size, monetization, and competition

Categories are ordered by total users so you can review large markets first, then work down into mid-tail segments.

Productivity

Workflow & Planning

Productivity market segment

Extensions
39,936
Total users
928.9M
Paid ratio
8.93%
Competition
1.9K
Productivity

Tools

Productivity market segment

Extensions
92,505
Total users
317.2M
Paid ratio
8.94%
Competition
4.7K
Make Chrome Yours

Privacy & Security

Make Chrome Yours market segment

Extensions
4,979
Total users
165M
Paid ratio
17%
Competition
263
Productivity

Developer Tools

Productivity market segment

Extensions
24,227
Total users
116.5M
Paid ratio
8.8%
Competition
1.3K
Make Chrome Yours

Accessibility

Make Chrome Yours market segment

Extensions
7,725
Total users
108.2M
Paid ratio
8.19%
Competition
418
Lifestyle

Social

Lifestyle market segment

Extensions
6,919
Total users
65.7M
Paid ratio
12.2%
Competition
384
Productivity

Education

Productivity market segment

Extensions
9,576
Total users
64.8M
Paid ratio
8.33%
Competition
532
Productivity

Communication

Productivity market segment

Extensions
6,239
Total users
63.1M
Paid ratio
8.5%
Competition
347
Lifestyle

Shopping

Lifestyle market segment

Extensions
7,510
Total users
62.9M
Paid ratio
9.53%
Competition
418
Lifestyle

Fun

Lifestyle market segment

Extensions
9,042
Total users
36M
Paid ratio
5.59%
Competition
520
Make Chrome Yours

Functionality & UI

Make Chrome Yours market segment

Extensions
10,293
Total users
25.4M
Paid ratio
7.84%
Competition
604
Lifestyle

Entertainment

Lifestyle market segment

Extensions
5,453
Total users
18.7M
Paid ratio
8%
Competition
326
Lifestyle

Art & Design

Lifestyle market segment

Extensions
3,249
Total users
10.6M
Paid ratio
4.68%
Competition
201
Lifestyle

Games

Lifestyle market segment

Extensions
6,851
Total users
9.3M
Paid ratio
6.28%
Competition
427
Lifestyle

News & Weather

Lifestyle market segment

Extensions
1,533
Total users
3.5M
Paid ratio
7.37%
Competition
102
Lifestyle

Well-being

Lifestyle market segment

Extensions
2,595
Total users
1.7M
Paid ratio
11%
Competition
181
Lifestyle

Travel

Lifestyle market segment

Extensions
730
Total users
1.7M
Paid ratio
13.7%
Competition
51
Lifestyle

Household

Lifestyle market segment

Extensions
457
Total users
192.1K
Paid ratio
10.7%
Competition
38
Fastest growth

Strongest 30-day average growth

See which category has the strongest recent user growth.

CategoryPrivacy & Security

Make Chrome Yours market segment

Avg. monthly growth101%

Open this category next in Explore or rankings.

Chrome Extension Categories | ExtScope