Protect My Choices

Protect My Choices is an extension for users seeking to opt out of interest-based advertising and to help ensure that their opt-out choices are protected. In one step it opts your browser out of interest-based advertising performed by companies participating in the industry self-regulatory programme for online advertising, and protects those opt-out choices by helping to prevent the accidental deletion of cookies that store your choices.

Some things you should know:

1. Protect My Choices applies to interest-based advertising by participating companies. Once you install this extension you will still receive online advertising from participating companies and the web sites you visit may still collect information for other purposes.

2. As more companies join the industry self-regulatory programme, their opt-outs will be added to Protect My Choices. As with all Chrome extensions, you’ll be asked to allow Chrome to update the extension to add new opt-outs. If you do not update the extension it will be disabled until you update it. You can confirm that your opt-outs have been set at http://www.aboutads.info/choices/. You can always check the status of your extensions by clicking Extensions in the Window menu.

3. This extension and your opt-out choices apply only in this browser, so you should set your preferences for other browsers or computers you may use separately.