IBA Opt-out (by Google)
Privacy & Security
Opt out of Google's interest-based ads as you browse the web with Chrome.
Users
400K
Rating
3.2
Reviews
1,562
7D Growth
0|0%
Stable signalUnknownHigh-risk permissions
Protect My Choices
Helps preserve your choices for interest-based ads from companies in the AdChoices Self-Regulatory Programme.
Users70KCurrent public install base
Rating3.4Store average score
Reviews307Public review volume
Manifest versionV3Extension platform version
7-day growth0Net users gained this week
7-day growth rate0%Relative weekly velocity
Preview
2 assetsProtect My Choices Media preview
Trend
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7-day rating change
Start
3.42
Latest
3.42
7-day rating change
0.00
2026年7月13日2026年7月19日
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1-day growthNo data
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00%30-day growthNo data
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Version2.1.8
ManifestV3
Size87.38KiB
Languages14English / English (United Kingdom) / Tiếng Việt +11
Published
Store updated
Last crawled
EnglishEnglish (United Kingdom)Tiếng Việteestifrançaishrvatskilietuviųčeštinaעבריתفارسیไทย中文（中国）
Overview
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Protect My Choices is an extension for users seeking to opt out of interest-based advertising and to help ensure that their opt-out choices are protected. In one step it opts your browser out of interest-based advertising performed by companies participating in the industry self-regulatory programme for online advertising, and protects those opt-out choices by helping to prevent the accidental deletion of cookies that store your choices.
Some things you should know:
1. Protect My Choices applies to interest-based advertising by participating companies. Once you install this extension you will still receive online advertising from participating companies and the web sites you visit may still collect information for other purposes.
2. As more companies join the industry self-regulatory programme, their opt-outs will be added to Protect My Choices. As with all Chrome extensions, you’ll be asked to allow Chrome to update the extension to add new opt-outs. If you do not update the extension it will be disabled until you update it. You can confirm that your opt-outs have been set at http://www.aboutads.info/choices/. You can always check the status of your extensions by clicking Extensions in the Window menu.
3. This extension and your opt-out choices apply only in this browser, so you should set your preferences for other browsers or computers you may use separately.
Reviews
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Store average score3.4Chrome Web Store aggregate rating, including ratings without synced review text
Synced text average2.4Average computed only from synced review bodies below
Reviews with text111Synced review bodies
Total ratings / reviews307Chrome Web Store public rating/review count
Store average score: 3.4. The bars below are calculated from synced review text only, so they may be empty for extensions that have public ratings but no synced comments yet.
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It is encouraging to see some self regulation in the ad industry.
after chrome restarts, I have high cpu utilization.
Getting runaway cpu usage with this extension - something like 80-90% cpu on a poor little mac mini, grinding it to a halt. Unimpresive for something that should basically supply cookies, as far as I can tell.
Of course, this will do nothing to eliminate ads. For that, you want ABP, Ghostify, Privacy Badger, Ad Guard, and others. What this is supposed to do is keep you from being tracked from ad companies - basically, they should stop tailoring advertisements based on your search choices. It's an analytics opt-out... Just one more layer of protection, assuming it works.
Good replacement for Google Opt-out extension which was depericated.
I just "upgraded" to this plugin since google is discontinuing their IBA Opt-Out plugin. To those who are complaining and giving one star because they still are seeing ads: This is not an all in one extension to get rid of ads in your Browser. Install other extensions to help: personally I use Ghostery and AdBlockPlus and rarely see any ads. Sometimes you need to pause those other ad&tracking blockers to enable certain things on websites. but its well worth having them installed
As far as I can tell, it does exactly what it claims to do: reduces targeted ads from companies tracking where I go online. The assistance with maintaining my privacy is appreciated!
people need to learn how to read, this is not designed to stop ads or block them... its designed to stop companies from tailoring ads for "YOU" based on what you browse and do on the web... i head hurts from all the ignorance...
Pretty good
I stupidly believed you when you said it would take care of ads. This is a lie it does absolutely nothing. You need to tell Google and Protect My Choices. Bad enough you don't care about your reputation but that doesn't give you the right to make them look bad, cuz now they sure as hell do, thanks to YOU!!